Nifty News: Playboy unveils 11,953 bunny avatars, Martha Stewart cooks up NFTs...

Read the full article here by Brian Quarmby

Key Points

Martha Stewart has entered the NFT sector by cooking up some Halloween-themed collectibles, Coinbase announced its first four partnered NFT creators, and Playboy is dropping 11,953 unique bunny NFTs.

Playboy to release tokenized bunnies into the wild. According to a Wednesday announcement, the number of NFTs pays homage to Playboy’s founding year of 1953, and the tokens will serve as “keys to a reimagined Playboy Club,” which gives the owners access to exclusive events, content and merchandise.


  • The sales are being hosted on an official “Playboy Rabbitar” website, and the NFTs will be priced at 0.1953 ETH each or the fiat equivalent (currently $814). Jamal Dauda, vice president of blockchain innovation at PLBY Group, said:

  • “The Rabbitars mark the beginning of true blockchain-based membership for Playboy. Just as Playboy Club keys gave millions of members a chance to step into the sophisticated lifestyle that the Playboy brand represents, NFTs today can do the same and so much more.”

One CryptoPunk is not for sale

  • Richerd recounted the bid came about after they’d publicly claimed that they would not sell their CryptoPunk, no matter what anyone offered. A startup dubbed “Poap” decided to test that theory, with Etherscan showing a bid of 2,500 ETH.

  • “Come on Richerd. Don’t you want to go down in history as the top CryptoPunk sale to date?” Poap teased.

  • While admitting that their “mid-tier punk” is most likely not worth 2,500 ETH, Richerd promptly declined the bid and went on to claim that they wouldn’t even accept a bid of $1 billion, as the NFT holds sentimental value.

If Martha Stewart launched NFTs and no one bid...

  • Famous TV personality and lifestyle entrepreneur Martha Stewart is taking a swing at launching an NFT line.

  • While Fresh Mint hosts a collection of NFTs that were minted on Ethereum, it appears the platform is essentially a gallery, as the auctions and sales are hosted on the OpenSea marketplace.

  • Stewart’s first NFT drop consists of two Halloween-themed collections depicting “high resolution” JPEG files such as a set of pre-carved and custom carved pumpkins, as well as Stewart wearing a bunch of spooky Halloween costumes.

  • The starting price for the tokenized pumpkins is a hefty 2 ETH ($8,400) for the pre-carved ones and 3 ETH ($12,600) for custom-carved pumpkins. The highest bidder of the custom pumpkin NFTs can send in a photo and have it carved into a pumpkin and then tokenized into an additional NFT, along with having the physical pumpkin shipped to their door.

Roundup

  • On Wednesday, NFT-game and virtual property developer Animoca Brands announced that it had doubled its valuation to $2.2 billion after closing a new $65-million funding round that included participation from Ubisoft Entertainment.

  • Cointelegraph also reported on Thursday that Chinese online retail giant JD.com is diving into the NFT sector by introducing a special NFT series for its annual JD Discovery conference. Using its proprietary blockchain platform, JD.com will be distributing commemorative NFT certificates to attendees of the JDD 2021 event in Beijing.

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