Russell Simmons Says His NFT Collection with Snoop Dogg Is About 'Respect'

NFTs FROM THE UPCOMING MASTERS OF HIP HOP COLLECTION ON BSC

NFTs FROM THE UPCOMING MASTERS OF HIP HOP COLLECTION ON BSC

Read the full article here by Jason Nelson

The music mogul is curating a collection of NFTs featuring Chuck D, Doug E Fresh, and other hip hop legends.

Russell Simmons, co-founder of Def Jam plans to launch an NFT collection with iconic rapper Snoop Dogg.

The “Masters Of Hip Hop Collection” will consist of different animations and audio of a variety of hip hop moguls.

"The NFTs are museum quality, and will increase in value," Simmons says, "but the stories of these artists are priceless."

There was a zoom call on Tuesday night hosted by The 10k Project and Talisha Shine of Black Blockchain Consultants that had Russell Simmons on to speak about his new upcoming NFT project.

Joining Simmons, Rivers, and Shine in the discussion were Sharon Green, aka MC Sha-Rock, the first female emcee featured in the collection, and Hassan Miah, CEO of Paybby. Simmons partnered with Paybby and NFT marketplace Tokau to list the NFT collection, which goes on sale October 10.

And having Snoop Dogg aboard is likely to get the collection extra attention in the crypto world; Snoop, who revealed himself last month as Cozomo de Medici, an NFT whale with a $17 million collection, has quickly become a prominent voice in NFT art.

“When I think about artists today, I love that now they have something to tap into, to really learn the history of hip hop," the 10K Project's Rivers says.

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