NFL All Day: Dapper Labs Unveils Football Version of NBA Top Shot
Read the full article by Andrew Hayward here
The Flow-based NFT platform is set to launch this season, with the first pack featuring Patrick Mahomes, Jalen Ramsey, and more.
Dapper Labs’ new NFL-based NFT marketplace will be called NFL All Day.
NFL All Day will feature collectible video highlights sold as NFTs, much like NBA Top Shot.
Dapper Labs, the home of NBA Topshot announced in September that it has struck a deal with the National Football League and NFL players association to launch an NFL-branded NFT platform.
The name of the project has been unknown, until now. It will be called NFL All Day and debut in a closed beta test before the regular public get’s there hands on it.
Collectors have the ability to place their name on the waiting list for some early access.
The projects approach seems very similar to the one that has been executed by the Topshot team. Fans will have opportunities to own moments with different levels of rarity.
An NFT acts as a blockchain-based deed of ownership to a digital item, and each Top Shot moment comes in an edition ranging from hundreds to tens of thousands of individually numbered pieces.
The first editions of NFL All day will feature players like Patrick Mahomes, Jalen Ramsey and D.K. Metcalf. Some other names that were included by Dapper are Trevon Diggs, Marquise Brown, Nick Chubb, Davante Adams and Josh Allen.
Dapper Labs Head of Partnerships Caty Tedman told Decrypt in September that signing the NFL was the “holy grail” of American sports, and that the deal “came together really quick” in the run-up to the announcement.
The NFL is by no means late to the party, but they were slower to the punch than the MLB and NBA.
While NFL All Day looks to follow a familiar format, Tedman told Decrypt that it would be programmed in a “very different way than we program Top Shot.” She pointed to the week-to-week format of the league’s schedule as opposed to the NBA’s more frequent game pattern, plus having many more players on the field and various strategic nuances.
NBA Top Shot helped drive NFTs into the mainstream earlier this year, generating more than $780 million worth of secondary market sales. But the bulk of that volume took place in February and March, per data from CryptoSlam.
Dapper has an array of upcoming sports-centric launches as it broadens its scope beyond the NBA. In addition to NFL All Day, the firm is developing NFT platforms for Spain’s LaLiga soccer league and the Ultimate Fighting Championship.