DraftKings Marketplace Plans To Launch Gamified NFT Collection Next NFL season
Read the full article by Ornella Hernández here
Key Points
DraftKings has partnered with the NFL Players Association to expand the offerings of its marketplace via gamified NFL player NFTs.
The NFLPA or National Football League Players Association announced the launch of a gamified nonfungible token, or NFT, collection to drop on DraftKings Marketplace during the 2022–2023 NFL season. Starting next year, fans will be able to play NFT-based games featuring their favorite NFL Players, according to the company.
In a statement shared on the DraftKings website, Beth Beiriger, senior vice president of product operations for DraftKings Marketplace said, “The future of fandom is unfolding in front of us, and few organizations beyond DraftKings are as equipped to capitalize on the increasing intersection between sports and NFTs that will be cornerstones of engagement and entertainment within Web 3.0.”
Last month, the NFL also entered a collaboration with Ticketmaster to tie NFT collectibles to select game tickets when purchased, emphasizing the pro sports league’s broad adoption of blockchain technology.
The model seems somewhat similar to Sorare has been doing in the world of “fútbol” or as us Americans would say soccer. The platform is a Web 3.0 protocol that was built to bring digital ownership to the fantasy soccer world, connecting fans in a unique way. The value of the cards are driven by fandom, scarcity and of course the objective to have the best roster in the world. Sorare allows fans to compete for weekly prizes and win exclusive memorabilia.
Millions of Americans have fantasy football teams against their friends and of course on the Draftkings app. This will add a different aspect to the roles of fantasy managers, allowing their cards to have actual real world value.