76ers Become Second NBA Team to Ink Crypto Ad Patch Deal
The Philadelphia team will sport the Crypto.com logo on its jerseys starting this season. Read the full article Zack Seward
Key Points:
Crypto.com is expanding its partnership deals in professional sports by adding their logo to the 76ers jerseys. The 76ers also partnered with Socios which makes interactive fan NFT tokens for major European soccer teams. Philadelphia is their first in expanding to the US.
For the NBA this is the second such deal since the TrailBlazers signed a deal with StormX ecommerce website to wear their patch. FTX also acquired the naming rights of the Miami Heat stadium furthering the crypto movement in the NBA.
The Crypto.com deal with the 6ers also includes selling of digital collectibles of players will be sold on Crypto.coms NFT marketplace.
The NBA, NHL, UFC, Formula 1 racing , and more have now signed ad deals with the crypto exchange.