The Long-Awaited NFL Version of NBA Top Shot Has Launched

The long-awaited NFL version of NBA Top Shot has arrived. Dapper Labs announced today that NFL All Day, the officially-licensed NFL NFT collectibles platform, has finally launched for all NFT enthusiasts after a long testing phase.

Like its sister platform NBA Top Shot, NFL All Day will sell tokenized video highlights as NFT collectibles, which can be bought, sold, and traded on the Dapper marketplace. The platform runs on the Flow blockchain, just like Top Shot and Dapper's other Sport NFT marketplace, UFC Strike.

NFT All Day was announced last September and was slated to launch in tandem with the end of last year's NFL season. However, it stayed in closed beta after its debut in December, slowly adding features and updates in the following months.

“Once we decided that we weren't going to launch prior to the Super Bowl last [season], I realized that we had the entire NFL offseason keep our heads down and focus on some of the most important features and game design elements that we want to include,” said Dapper’s Dave Feldman, senior VP of marketing and also a former NFL vice president.

To bring buzz to the launch, Dapper contracted Kansas City Chiefs quarterback Patrick Mahomes to be the face of the project. Mahomes, a Super Bowl champion himself, is no stranger to the space, as he sold his own Ethereum NFT artwork in March of 2021.

“He's just a natural fit,” said Feldman of Mahomes. “He's honestly been just so great to work with. He fully understands Web3 and NFTs, and loves NFL All Day.”

In commemoration of the public launch, NFT All Day will release a new “Headliners” pack of NFT moments this Friday, which will include the platform’s first Legendary-edition moments from Tom Brady, who is himself an NFT and crypto advocate, as well as Trevor Lawrence, Jalen Ramsey, and Derrick Henry,

An NFT is a deed of ownership over an item. They are often represented in digital forms like paintings, profile pictures, video game items, sports memorabilia, movie, and comic collectibles.

NBA Top Shot was a part of the big wave of NFT projects that helped usher the technology to the public in early 2021. The project has generated more than $1 billion worth of secondary trading volume, per data from CryptoSlam.

NFL All Day works similarly to NBA Top Shot; currently, hundreds of videos have been turned into NFTs, each designated a unique number. While similar to Top Shot, All Day will try to differentiate itself in how Dapper will approach content, Feldman said.

He teased upcoming features that will be different in approach compared to NBA Top Shot, with some content being tied to the NFL’s schedule of primetime games.

According to Dapper, NFL All Day gained almost 200,000 paying customers inside its closed beta period, with “tens of millions of dollars” in sales to date. CrytoSlam corroborated this data, showing about $37 million to date worth of secondary market sales.

Feldman says that the ultimate goal for NFL All Day, same as with NBA Top Shot, is to continue adding new gamified collection challenges, features, and excellent utilities for the holders over time.

Even though the NFT market is going through a “crypto winter” with falling prices and the collapse of many projects, Felman says that Dapper is continuing to build and focus on user functionality.

“I think some of the pitfalls of what's been going on in the Web3 world has been just short-term, lack-of-utility projects,” he said. “We're focused on the long term and enriching fan experiences as a whole.”