Meta Introduces Cross-Posting of NFTs Between Facebook and Instagram

The social media giant formerly known as Facebook (Meta) is slowly adding NFT support for its apps, such as implementing the ability to cross-post NFTs on Facebook and Instagram for a handful of U.S users on Monday.

The parent company of the largest social media platform in the world wants to make it easier for collectors to share their NFTs by only requiring one wallet to be connected to either an Instagram or Facebook account.

After the accounts are tied, the user's wallet will automatically recognize if cross-posting is enabled under account settings on either application.

An NFT is a deed of ownership over an item. They are often represented in digital forms like paintings, profile pictures, video game items, sports memorabilia, movie, and comic collectibles.

These unique blockchain-based collectibles have gained popularity on social media platforms such as Twitter, where collectors purchase the Premium Twitter Blue service to “verify” their NFT ownership and turn their profile pictures into hexagon-shaped badges.

This move into NFTs by Instagram and Meta, announced by CEO Mark Zuckerberg in May, is another step in the company's journey from Web2 to Web3.

Meta currently supports Polygon, Ethereum, and Flow NFTs on Facebook and Instagram and integrates the crypto wallets Rainbow, Coinbase Wallet, Dapper, Trust Wallet, and MetaMask, to verify and share NFTs.

Whenever an NFT is shared on any of Metas platforms, the original artist of the piece will automatically be tagged, with no fees needed to share.

NFT cross-posting is a significant addition, as users only have to connect one wallet, making ease of use- especially for those new to the space- much more friendly. “Interoperability in the metaverse” is a primary motivator for the cross-posting feature, according to a statement from Meta.

The corporation did not comment on an exact date for when these newly launched features would be rolled out to all users, but it reiterated that on August 4, Meta “began rolling out digital collectibles to people, businesses, and creators internationally on Instagram.”

“As of today’s announcement, we’re continuing the U.S. rollout on Facebook that we began in June,” a Meta representative told Decrypt via email.

These are all small cobblestones for the eventual releases of Meta's much-anticipated Metaverse, as these features are the foundation for the company's next big move. For their next social media platform to be successful, the public must be introduced to these foreign concepts through an avenue they interact with daily.