Crypto Ads Set to Invade Super Bowl 56

The massive sports marketing push by crypto companies has never been as evident as it will be on your TV during Super Bowl LVI. Read the full article by Scott Chipolina “Neither this post nor any other on cryptofal.com should be taken as financial advice. It is not.”

The Super Bowl is very well known for being one of the biggest days for people to be all in one place watching their tv. That is why big companies pay extra big bucks to fill in those commercial slots with their brand new ads. This year has been the rise of crypto ads by the likes of giant crypto exchanges FTX and Crypto.com.

The Super Bowl is primed to be flooding with a plethora of brand-new cryptocurrency ads as the space continues to target the sports world. For them, it is all about the recognition that they will receive from putting their names on the biggest platforms in the country. “Going into different sports just allows me to reach everybody where they are. Super Bowl is just one more step into that, where it's as mass as you get,” echoed Crypto.com CEO Kris Marszalek to the WSJ last month.

This year it will cost around $6.5 million for a Super Bowl ad but that is nothing in comparison to some of the deals these companies have already made. Crypto.com recently received the naming rights to the Staples Center, now known as the Crypto.com Arena, for $700 million. The FTX name will be on the Miami Heats FTX Arena for the next 19 years and can already be seen on umpires jerseys in the MLB as well as players jerseys in the NBA and NHL. All this leaves no doubt that they will spend whatever is necessary to make a splash in between the action of the actual game.

“Clearly this has penetrated more than everything else we've done combined, in terms of people's perception of us. Not in terms of installs per dollar spent, though." Said Sam Bankman Fried CEO of FTX.

This is the biggest stage in the world and what we will see from these crypto companies will make last year’s Dogecoin commercial look like an even bigger joke. NFTs may not directly make the cut for ads but two of the halftime show performers, Eminem and Snoop Dogg, are both exposed to crypto and own NFTs. This could be a massive moment in history for crypto if all goes well.